Myths & Facts

Marketing

Myths & Facts
by Howard Theriot

Myth.

Managing a marketing plan in-house on an as needed basis and distributing individual projects to multiple vendors will save money and allow more projects to be produced for greater results.

Fact.

According to a survey taken by the National Association of Advertisers, the average cost for a client to change agencies is approximately 12.5% of the client's current budget. This includes the following items:

Short-rated contracts

Transfer of artwork and other files

Out-of-pocket and time costs to conduct a new agency search

Time needed to get the new agency up to speed

Start-up inefficiencies for the new agency as they learn the client's business and procedures

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Howard Theriot is principal of Catch Light Productions, a full-service hub agency based in Southeast Texas since 1989. Be sure to visit Sparkle!, their free interactive marketing webzine. Subscribe today and receive a free copy of the PsychoTactics eBook

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