Myths & Facts

Marketing

Myths & Facts
by Howard Theriot

Myth.

Managing a marketing plan in-house on an as needed basis and distributing individual projects to multiple vendors will save money and allow more projects to be produced for greater results.

Fact.

According to a survey taken by the National Association of Advertisers, the average cost for a client to change agencies is approximately 12.5% of the client's current budget. This includes the following items:

Short-rated contracts

Transfer of artwork and other files

Out-of-pocket and time costs to conduct a new agency search

Time needed to get the new agency up to speed

Start-up inefficiencies for the new agency as they learn the client's business and procedures

-----------------
Howard Theriot is principal of Catch Light Productions, a full-service hub agency based in Southeast Texas since 1989. Be sure to visit Sparkle!, their free interactive marketing webzine. Subscribe today and receive a free copy of the PsychoTactics eBook

Browse terms by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Business & Financial

Employee Motivation is Important!

Employee motivation is important! We all want to start our day excited about what we are doing. At the end of the day, we want to feel like we have accomplished something and that someone has notic... [ more... ]

Time Management

Breaking the Bad Habit of Sleep Deprivation

Most people don't get enough sleep, often saying they have too much to do. But, as this article explains, getting enough sleep is essential to being productive and efficient throughout the day.
... [ more... ]

Management

Managers & Secretaries: Creating a Winning Team

There were two of them. One was Mr. Siskin. The other was Mr. Berg. Both smoked thick, long pungent cigars all day long. Most of the time the smoke was so thick, it looked l... [ more... ]