How to Give a Walk and Talk Speech

Marketing

How to Give a Walk and Talk Speech
by Richard Amme



I don’t know what kind of Presidential candidate – or President - Elizabeth Dole would make, but she sure can deliver strong speeches.  She has practically appropriated the no-podium, no-notes, walk-and-talk presentation style.  You’ve probably seen her in action on TV news, if not in person.  She moves through her audience while talking apparently extemporaneously.  Talk about a “high wire” public address without a net!  

Walk and talk speeches are not for the faint of heart, and yet these daredevil deliveries seem to attract more executives who want presentations with impact.  While usually nerve-wracking to execute, they are impressive.  These speeches engage the crowd and compel attention.  After all how can the listener ignore a speaker who circles your seat and looks you in the eye from just a few yards away? 

I’ve summoned up enough courage to perform such speeches myself on occasion.  What an adrenaline rush! Failure’s hard to hide - you can’t rush back to the podium because of a brain fade – but it is a shared experience for speaker and listener that helps you bond with your audience. 

I have been thinking about walk and talk speeches lately because a recent client told me she wanted to do one.  It came unexpectedly.  Early efforts to assist her with an important 30-minute presentation for several hundred colleagues had already begun.  We had already reviewed the script - written by a third party – to find opportunities for her to insert more personality and values.  In an initial telephone conversation I was suggesting story-telling and other touches, nothing spectacular, when she announced her intention.  She said adamantly, “I do not want to stand behind a podium.  I do not want to read the speech.  I prefer to use as few notes as possible.”  

Wow!  That got my attention.  Do you have any idea how few people are willing to attempt this?  Most look for ways to decrease speaking anxiety, not increase it.  I knew this executive would be atypical.  My job as a presentation coach became easier.  Her job - tougher.  

My mission now was to remove any physical or psychological barriers to her accomplishing this while otherwise staying out of her way so that she could concentrate on content.  

Her mission was to deliver the goods.  While I might lighten her mental load, she still had to pull it off.  She seemed eager and not intimidated.  

She pulled it off!  

Some participants later said her speech was the best part of the daylong affair.  Others claimed she even eclipsed a professional speaker on the program.

So how did this executive do it?  How did she prepare?  How do YOU do it?  The following steps combine what my client did and what I do to prepare to “walk and talk.”

Organize the text of the written speech in the narrative order most logical to you (not to someone else).  The flow should be natural, intuitive.  Point A should lead to Point B then to Point C, and so on.  If it feels right then it will be easier for you to remember.  (This is essential.  In TV news days I discovered that the most difficult on-camera stand-ups to remember were the ones written in the most convoluted manner).       

Format each page of the speech into vertical halves.  Put the full text on the right half.  Leave the left side blank.  

Fill the left-hand blank space with single words or short phrases that outline or summarize each major thought expressed in the matching full text on the right.  

On a separate sheet of paper, create an outline page listing only the outline words from the left-hand side of your speech.  You can use index cards if you wish.

Rehearse the speech in this sequence: a) right side full text, b) left side outline (refer frequently to the full text to refresh your memory), c) outline page, and d) no notes at all.  Over a period of days or weeks you should move from step a) to b) to c) to d) as you master each.  Eventually, you should be able to visualize the outline and deliver the presentation with no notes using only your mental list of key words.

Two critical points. 

Do not attempt to memorize the full-text.  Simply try to convey the sense of it, the context of it.  Full memorization is extremely difficult and time-consuming.  In my experience memorization can create a house-of-cards speech.  The slightest breeze – or misstep by you – can cause it to collapse.  “Talking” a speech gives you the freedom to adjust on the spot, ad-lib, even stumble, without jeopardizing the whole presentation.  (Caveat - You may want to memorize your opening and your close to make them sharp.)

Know what you are talking about.  The content should contain your expertise.  If you take a wrong turn, the depth of your knowledge should give you an acceptable detour back to the main road.

There is definite choreography to a good walk-and-talk no-podium speech.  The content is deliberate, well considered, and logical.  It only “appears” extemporaneous.  Do not confuse it with the rambling unfocused presentations of some speakers.  They are pretenders.  The real thing is thoughtful, full of value for the audience, and the result of hard work.  

With presenters like Elizabeth Dole – it only looks easy.


-----------------
Rick provides crisis PR consulting and media/presentation training for Fortune 500 corporations and is reacable at 336-768-9435, rick@amme.com, and www.amme.com