Real estate lenders frequently use techniques known as a "yield maintenance prepayment premium" and "defeasance" to limit the financial risks they otherwise would face from prep... [ more... ]
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my ... [ more... ]
Start with a simple list of questions appropriate to any type of ad or campaign to give you the flexibility to generate and expand on ideas. What's going on in the market?... [ more... ]