Start with a simple list of questions appropriate to any type of ad or campaign to give you the flexibility to generate and expand on ideas. What's going on in the market?... [ more... ]
Some kid must have designed the laundry delivery system. It’s a tube that runs 20 stories along the spine of the building until it and the dirty laundry it carries falls out of the ceiling i... [ more... ]
Start by having something to write about. Something that is targeted at a particular audience. Something this audience longs to know about. Something that adds value to their lives, their career. S... [ more... ]