Since starting my Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you.
Scrooge tells Bob Cratchit that he’d better not catch him putting an extra piece of coal on the fire because it will run up the cost of doing business. Bah! Humbug!
Most b-to-b marketers appear to spend 90-95% of their budget on image, awareness and lead generation, and only 5-10% on database marketing. I think this budgeting approach is dead wrong.
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