In this age of mega-corporations, many shoppers feel bigger is better. Looking BIG is easy on the Internet. And it doesn't cost you much more than looking small.
10 years ago, when choosing a business to start up, you would have never started a printing company or a Mexican restaurant. However these types of companies did start up. Some of them in that span... [ more... ]
Changing negative perceptions about a business or an industry takes time. Here's an example: The increasing technological sophistication of Detroit's automakers has yet to be translated into higher... [ more... ]