If I were to ask a room full of 1000 salespeople (I have done it) what is the number one thing consumers want today, what do you think their answer would be? You guessed it Lower Price... [ more... ]
Imagine for a moment outgoing NESA President Rick Segel's logo: a caricature of his head coming out of a zipper. It's clever, funny, and intriguing - exactly like Rick. It's an effective corporate ... [ more... ]
Customers today are better, smarter purchasers. They also have more purchasing requirements. They won't accept seconds and they're not going to stay with a supplier who isn't meeting their needs. C... [ more... ]