In 1986 Jan Carlzon, the former president of Scandinavian Airlines, wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this:
When was the last time you sat through a terrible presentation using computer projection? When was the last time you gave one? If you want to avoid disaster and give your career a boost then apply ... [ more... ]
Want some fresh, new insights on how to serve customers better? Your next customer care crisis can be a great teacher. Let's look at how a passenger crisis in late March taught the Southwest Airlin... [ more... ]