1. Discuss specific benefits your prospect would gain that would allow them to meet the needs they've outlined. Customers do things for their reasons, not yours. You might have a hundred good reaso... [ more... ]
I'll bet every one of you has at least one customer you wish you didn't have. Right? If so, when did this customer tell you he was going to be like the way he is? Yep, you guessed it early i... [ more... ]