The year on year growth rate required to show the change in value (of an investment) from its initial value to its final value. If a $1 investment was worth $1.52 over three years, the CAGR would be 15% [(1 x 1.15) x 1.15 x 1.15]
Let's get close and personal around a grocery cart full of communication stuff that affects the way your employees perceive you and your company. Most of this is such common sense, that it is puzzl... [ more... ]
Marketing Is Not An Expense. It is an investment. Every advertising dollar you spend is an investment in the future of your company. All marketing projects are developed to serve a specific purpose... [ more... ]
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular... [ more... ]