Calculating not only the financial costs of a project, but also the cost of the effects it will have from a social point of view. This is not easy to do since it requires valuations of intangible items like the cost of job losses or the effects on the environment. Genetically modified crops are a good example of where cost-benefits would be calculated - and also impossible to answer with any degree of certainty!
In business today, there is only one boss - the customer. Sh/e can fire everybody from the CEO down simply by spending his/her money elsewhere. One of the best techniques which will help us overcom... [ more... ]
According to a Recording Industry of America survey, about 7 in 10 music fans do not become aware of the news that their favorite performer has released a new record. Substitute "new product&q... [ more... ]