In 1986 Jan Carlzon, the former president of Scandinavian Airlines, wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this:
I decided to write this article to show you a very powerful method how you can instantly BOOST the size of your opt in list. This method is very powerful yet not many people use it.
Your ability to plan, set goals, and create action plans to accomplish your goals is the mark of someone who is truly successful. This skill to set goals is a life-long endeavor. It is a habit that... [ more... ]