Hard costs is the purchase price of actual assets. For example, the purchase price of a new printing press would be the hard cost. The soft costs are additional fees for items like factoring-invoiced installation, prepaid and extended warranties, or service contracts for the new equipment.
When you have an Internet site, it's critical to hire customer service driven employees and then train them on people skills, soft skills, and customer service skills.
Some critics question the moral and ethical value of asking machines to act like humans. Conversely, I believe in the unlimited potential of human beings. “Sales Training 101” t... [ more... ]