Interim Financial Statements

According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Sp^m will cost U.S. businesses over $10 billion in 2003.... [ more... ]

As you look back this past year at your career, now is a good time to re-evaluate your direction. Are you aspiring for a promotion? Do you have the desire to make more money? Will your job create m... [ more... ]

Most b-to-b marketers appear to spend 90-95% of their budget on image, awareness and lead generation, and only 5-10% on database marketing. I think this budgeting approach is dead wrong.
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