Conditional bank commitment issued on behalf of a customer to pay a third party in accordance with certain terms and conditions. The two primary types are commercial letters of credit and standby letters of credit.
No one would argue if I said that selling can be dramatic, but I will attempt to go a bit further than that. Selling is a drama itself. In more ways than one, the sales process is like a dramatic p... [ more... ]
In 1986 Jan Carlzon, the former president of Scandinavian Airlines, wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this: