Dr. Ted Levitt, senior professor at Harvard Business School, says that the function of every business is to get and keep customers. Consequently, it is also the function of every employee of ... [ more... ]
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you ofte... [ more... ]
Many MLS Chief Executives may be shocked that this question could even be asked--particularly since many MLSs have entered into agreements with Website operators, automated property valuation softw... [ more... ]