Misappropriate

If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your pot... [ more... ]

Dr. Ted Levitt, senior professor at Harvard Business School, says that the function of every business is to get and keep customers.  Consequently, it is also the function of every employee of ... [ more... ]

Let me teach you the unethical gambits that people can use to get you to sweeten the deal. Unless you're so familiar with them that you spot them right away, you'll find that you will make unnecess... [ more... ]