Operating assets

Delivering effective sales presentations requires careful planning. A sales message must be concise and to the point. Since prospects are bombarded with information, it must also be hard hitting. F... [ more... ]

In every association executive's life the day will come when you must deliver bad news. Sometimes you have to tell the bad news to your Board; every so often you have to tell your membership; perio... [ more... ]

Many companies today are heading for disaster, simply because they don't know what business they are in. They fail to understand that serving their customers should be their primary business; the p... [ more... ]