Operating expense to sales reports the operating expenses as a percent of Net Revenues. This then is a measure of the total overhead employed in the firm per Net Sales Revenue Dollar; thereby giving an indication of the efficiency of the cost structure of the company. It gives an indication of the ability of a business to convert income into profit. Generally, businesses with low ratios will generate more profit than others. In general business operations with larger and more stable cash flows can sustain higher ratios than smaller and less stable operations. Scale and income stability are important considerations though it is up to the management of a business to monitor costs in an appropriate manner whatever its size.
Many products and services have different sales cycles from the first prospect meeting to the close of the sale. Some cycles can be several months to a few years. Some can be just a few days... [ more... ]
The year has begun and everyone is off to a fresh start. However do you feel like the issues of last year never left? Are you frazzled with harrowed days and sleepless nights? Are you reacting to e... [ more... ]