Having worked with CEOs in more than 50 different industries, the factors affecting a company’s sales growth have become very clear. While some factors are beyond control, far too many... [ more... ]
In many companies, the advertising budget was the first to be cut when the economy began to fizzle. Ironically, that means you now face a much more daunting advertising challenge and fewer dollars ... [ more... ]
A touch of background first: A successful, journeyman level speaker, serving associations and corporations, I routinely received fees of $3000 to $5000-6000 for 1 to 3 hours of programs. I got 1 or... [ more... ]