Research is a planned activity aimed at discovery of new knowledge with the hope of developing new or improved products and services. Development is the translation of research findings into a plan or design of new or improved products and services.
Most b-to-b marketers appear to spend 90-95% of their budget on image, awareness and lead generation, and only 5-10% on database marketing. I think this budgeting approach is dead wrong.
... [ more... ]
Whether or not your business is experiencing a slow down, new marketing ideas can always come in handy. Here are a few Web marketing ideas that might help improve your sale. In fact, the Internet m... [ more... ]