Reserve accounts are usually set up to make a balance sheet clearer by reserving or apportioning some of a business's capital against future purchases or liabilities (such as the replacement of capital equipment or estimates of bad debts).
A typical example is a company where they are used to hold the residue of any profit after all the dividends have been paid. This balance is then carried forward to the following year to be considered, together with the profits for that year, for any further dividends.
"Integrated Marketing" is all the rage these days, and for good reason. Anything you can do to leverage your marketing message…to make your brand and your key selling points more m... [ more... ]
Warning! You may be infected with a virus that could be lethal to your sales, your public relations and even your social life. I call it a "Verbal Virus. "
Your stomach sinks to an all-time low as you realize you face the daunting task of building support for your organization within your community. It could be for growing an association’... [ more... ]