1. Write for your audience

Sounds obvious, but the most common mistake in writing for the web is not writing appropriately for the audience. As you’re writing, constantly check ... [ more... ]

"It's really difficult!" the young woman told me, as we maneuvered through heavy traffic. "The way the world is changing, I have so many opportunities. And all that technology is rev... [ more... ]

Need big media advertising, but your ad budget isn't big enough to require the help of an advertising agency? Unless you're plunking down $250,000 or more per year for marketing, an advertising age... [ more... ]