Before the Internet, most all advertising followed the pattern of a one-way street. Advertising was an extension of marketing, and information flowed in one direction: from the advertiser's mouth/h... [ more... ]

One of the biggest mistakes poor salespeople make is that they sell to everyone the same way. These salespeople fail to take into consideration each buyer or prospect has very individual motives an... [ more... ]

Henry Kissinger was once asked if he already knew what the Soviets would propose at an upcoming summit meeting. He said, "Oh, absolutely-no question about it. It would be absolutely disastrous... [ more... ]