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Science Glossary Terms - S

Sales promotion

Sampling Error

Sare of voice

Satement stuffer

Saturation

Schedule

Screening Week

Seasonality

Selective media

Seondary data

Sets in use

Sgmentation

Shortrate

Showing

Signature

Slitting

Smantic differential

Sowball sample

Space

Specialty advertising

Split run

Sponsorship

Srvice mark

Standard Advertising Units

Stock Keeping Unit

Stock Options

Storyboard

Stripping

Subliminal persuasion

Sunk Costs

Swatch proof

Syndicate



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