In 1986 Jan Carlzon, the former president of Scandinavian Airlines, wrote a book, Moments of Truth. In his book, Carlzon defines the moment of truth in business as this:
You walk into your office and you're not sure which paper-covered object is your desk. Just last week you cleared all of the papers off of your desk (and you were so proud!), and now it looks like ... [ more... ]
Real estate brokers generally assume that if a home buyer has procured a home inspection report, received a seller disclosure form, or if the lender has had an appraisal performed, the broker is pr... [ more... ]