Any of a variety of methods used to qualitatively or quantitatively evaluate the effectiveness of an advertisement. Pre-testing involves showing different ad prototypes to groups to determine which is the most effective. Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.
Many people start a business to "be my own boss" or "find meaning in my work." Yet increasingly I talk to clients who realize they have few choices in the workplace.
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Destiny. What a powerful word. And the great thing about it? Everyone has one! You have a destiny! Another great thing about destiny? We have a significant role in shaping our own destiny! In essen... [ more... ]