Ad testing

Definition:

Any of a variety of methods used to qualitatively or quantitatively evaluate the effectiveness of an advertisement. Pre-testing involves showing different ad prototypes to groups to determine which is the most effective. Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.

Related terms:

Raw Materials

Useful articles:

»	Clothes in Your Closet Make Your Career
»	What Employees Really Want to Hear
»	Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 1
»	4 Quick Promotional Tips for your Business that work!

Hidden expenses

The calculator will help you to discover all of your hidden expenses of all different bills

Amortization

Calculate monthly mortgage payments quickly and easily. Displays an Amortization Table.

Student Loan

If you are in pursuit of higher learning and want to figure the cost you are in the right place.

Browse by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Customer Servces

The Extra Mile

When I think of going the extra mile on customer service, I think of my orthodontist, Dr. Randall Moles.

I never expected to be sitting in the waiting room of an orthodontist office wh... [ more... ]

Legal

The legal fiction of common law marriage

During a radio-talk show appearance, a caller told me about his unfortunate brush with the legal fiction of common-law marriage. He had been living with a woman for several weeks when he came home ... [ more... ]

Goals

Business And Strategic Planning

Most of you have been asked to generate a Business Plan sometime in your career, and most spit nails at the thought. “I know how to sell real estate … why do I need to plan anyt... [ more... ]