Adjacencies

There are two occasions when you need to defend your price. The first is when prospects feel they can obtain the same product, service or result from someone else for less money. The second is when... [ more... ]

Building commitment to a project often demands that you include those who have a stake in the outcome in your planning. You’ve got two choices for involving them: the usual way and the effec... [ more... ]

You’re pretty proud of yourself! After all, only four months ago you came up with the idea of opening your own business - “Jenni’s Interior Design” Your friends have alw... [ more... ]