Advertising

Definition:

There are a variety of definitions, with subtle but important distinctions. While the general public frequently views advertising as encompassing all forms of promotional communication, most advertising practitioners limit it to paid communications conveyed by a mass medium. The latter definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing.

Related terms:

Holdover Audience

Useful articles:

»	The First Impression
»	Your Dollar Per-Customer
»	Increasing Sales With the Right Words
»	Promote Your Website - Link Popularity

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Featured Articles:

Marketing

Selling to Different Personality Types

One of the biggest mistakes poor salespeople make is that they sell to everyone the same way. These salespeople fail to take into consideration each buyer or prospect has very individual motives an... [ more... ]

Customer Servces

Customer Service Meets The Internet

"Speak into the clown’s head and place your order, please," the teenager boomed through the loudspeaker as I placed my order for fast food. Silly me, I had started with, "Hell... [ more... ]

Legal

Real Estate Broker Beneficiary of Largest Housing Discrimination Verdict Obtained by United States Justice Department

On October 27, 1993, a federal jury in Orlando, Florida awarded $390,500 against the Windmill Pointe Village Club Association in a case brought under the Federal Fair Housing Act. The plaintiffs su... [ more... ]