Advertising Agency

What is your focus when you go to work? Are you thinking "What can I give today?" or "What can I get?" Both questions are important, however, the former will get you further fas... [ more... ]

There you are -- standing before a new audience -- yearning to reach each person with your ideas. How are you to do this? Gerry Spence in his "How to Argue and Win Every Time," showed me ... [ more... ]

In extended negotiations over price, be careful that you don't set up a pattern in the way that you make concessions. Let's say that you're selling a used car and you've gone into the negotiation w... [ more... ]