An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
You are up to your ears in responses from your marketing programs. You and your staff are overloaded, budgets are due and the major trade show in your industry is right around the corner. You can... [ more... ]
You have heard of power brands like Harley-Davidson, Nordstrom, and Domino’s Pizza. Their names evoke specific emotions and feelings. Each of these brands stands for something special. They ... [ more... ]
We all know that the person who knows where they are going is sure to arrive. Yet, I believe less than 5% of all Realtors actually set goals. Sure, they know how much they have to make ... [ more... ]