An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
What can workers expect in 2001? Are companies going to be so desperate for employees that job security will make a rebound? Are salaries going up? What will you have to do to stay employable? The ... [ more... ]
Start by having something to write about. Something that is targeted at a particular audience. Something this audience longs to know about. Something that adds value to their lives, their career. S... [ more... ]
Want some fresh, new insights on how to serve customers better? Your next customer care crisis can be a great teacher. Let's look at how a passenger crisis in late March taught the Southwest Airlin... [ more... ]