Agency of Record

Definition:

An advertising agency, appointed by an advertiser, with full authority to negotiate, contract and provide insertion instructions to the media on the advertiser's behalf.

Related terms:

Personal Property

Useful articles:

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Holiday spending

Plan your savings for next holiday season, use receipts to figure out how much you spent last year

Amortization

Calculate monthly mortgage payments quickly and easily. Displays an Amortization Table.

Car depreciation

This calculator estimates what the car you are buying will be worth at some future point

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Term: Advertising -> Agency of Record