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Term: Advertising -> A/S Ratio
Term:

A/S Ratio

Definition:

Abbreviation of advertising to sales ratio and indicates the money which is allocated to advertising as a percentage of product sales revenue at either wholesale or retail level.

Related terms:

Manual accounting system

Campaign

Useful articles:
»Push vs Pull Advertising
»The One Single Most Valuable Skill You Must Learn
»Inquires Become Sales: Are You Getting Your Share?
»Leadership Strategies for Delivering Value


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