Abbreviation of advertising to sales ratio and indicates the money which is allocated to advertising as a percentage of product sales revenue at either wholesale or retail level.
One of the most frequent complaints we hear from salespeople is that regular sales meetings are, um….er….not the most productive use of their time. (Okay, that’s not typi... [ more... ]
It’s not what you say it is how you say it? I am sure you have heard that statement before. In the communication industry that is so true. What makes one TV newscaster more enjoyable to list... [ more... ]