A/S Ratio

Definition:

Abbreviation of advertising to sales ratio and indicates the money which is allocated to advertising as a percentage of product sales revenue at either wholesale or retail level.

Related terms:

Campaign

Useful articles:

»	Push vs Pull Advertising
»	The One Single Most Valuable Skill You Must Learn
»	Inquires Become Sales: Are You Getting Your Share?
»	Leadership Strategies for Delivering Value

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