Audience Duplication

In many companies, the advertising budget was the first to be cut when the economy began to fizzle. Ironically, that means you now face a much more daunting advertising challenge and fewer dollars ... [ more... ]

Customers expect more than ever before.  Simply satisfying your customer doesn’t cut it these days.  You have to go beyond average levels of basic satisfaction.  By managing a... [ more... ]

The most powerful four-letter word in marketing is“free.”  Everybody loves getting something fornothing.  A story recently shared by a participant at one ofour public semina... [ more... ]