The features of a product which are highlighted to customers in ads. there are only two true benefits: better and cheaper. An ad may highlight the supposed emotional benefits of owning a product (eg you'll be happier, more attractive)
Debra Phillips, a columnist for Entrepreneur Magazine, receives so many phone pitches about entrepreneurs it's hard to get her to sit up and pay attention. Recently in her column she named a ... [ more... ]
(NC)-Investing money in a private mortgage for attractive returns has its merits and its risks. This type of investment is one in which a person lends money to a borrower who pledges real estate as... [ more... ]
Have you ever had your luggage "lost" by an airline? Have you ever looked closely at the faces of the people who are reporting their "lost luggage" in one of those little rooms ... [ more... ]