Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Benefits

Term: Advertising -> Benefits
Term:

Benefits

Definition:

The features of a product which are highlighted to customers in ads. there are only two true benefits: better and cheaper. An ad may highlight the supposed emotional benefits of owning a product (eg you'll be happier, more attractive)

Related terms:

Post-closing trial balance

Debt financing

Useful articles:
»Maintain Control
»Promote Your Website - Link Popularity
»Looking for the Magic Pill
»Winning Team Presentations


Borrowing power
Credit Grade
Loan reduction


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Advertising
Debra Phillips, a columnist for Entrepreneur Magazine, receives so many phone pitches about entrepreneurs it's hard to get her to sit up and pay attention.  Recently in her column she named a ... [ more... ]
Legal
(NC)-Investing money in a private mortgage for attractive returns has its merits and its risks. This type of investment is one in which a person lends money to a borrower who pledges real estate as... [ more... ]
Customer Servces
Have you ever had your luggage "lost" by an airline? Have you ever looked closely at the faces of the people who are reporting their "lost luggage" in one of those little rooms ... [ more... ]
  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com