The standardized regression coefficient. Can be found either by using standardized data in regression analysis or by mulitplying the regression coefficient for a particula predictor variable by the ratio of the standard deviations of that predictor variable to the criterion variable. Gives a very rough indication of the importance of predictors.
A client asked me recently, "How do you negotiate when you can't afford to lose or walk away? How do you handle a union contract negotiation, or demands from your biggest customer, or the real... [ more... ]
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product... [ more... ]