In print, the number of copies distributed; in broad- cast, the number of households within a signal area that have receiving sets; in outdoor, the number of people who have a reason- able opportunity to see a billboard.
Believe it or not, there are many, many ways to sabotage your business. And, chances are, your staff is doing some of these now, without your even knowing it. And worse yet, you've probably even he... [ more... ]
One of the biggest problems for many salespeople is not understanding that selling is a process, not an event. Effective selling is not just closing the sale, better prospecting or more effective s... [ more... ]
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interes... [ more... ]