In print, the number of copies distributed; in broad- cast, the number of households within a signal area that have receiving sets; in outdoor, the number of people who have a reason- able opportunity to see a billboard.
"Integrated Marketing" is all the rage these days, and for good reason. Anything you can do to leverage your marketing message…to make your brand and your key selling points more m... [ more... ]
On a recent Saturday, I was out and about in Austin, Texas and came upon a dealership where a dozen or so unhappy customers were picketing with large red and white signs that said "Recall now&... [ more... ]
In every business, mistakes happen and customers get angry. But when a problem is fixed properly and stays fixed…customer loyalty actually increases! Here are five step... [ more... ]