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Term: Advertising -> Click stream
Term:

Click stream

Definition:

A click stream is a recorded path of the pages a user requested in going through one or more Web sites. Click stream information can help Web site owners understand how visitors are using their site and which pages are getting the most use. It can help advertisers understand how users get to the client's pages, what pages they look at, and how they go about ordering a product.

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Dradt, demand ot sight

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