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Term: Advertising -> Co-op Advertising
Term:

Co-op Advertising

Definition:

Advertising in which two or more advertisers pool funds or in which a national manufacturer pays all or part of the costs of advertising designed to sell his product in a local store.

Related terms:

Brand switching

Facings

Useful articles:
»Marketing Miracle Phrases
»To Improve Response, Improve Your Offer
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»E-Commerce and Streaming Media: A Marriage That Works!


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