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Term: Advertising -> Coated paper/stock
Term:

Coated paper/stock

Definition:

Papers that have been coated with a substance or compound to alter the paper's surface. Common coated paper surfaces include gloss, dull, matte and embossed. Coated paper tends to print more sharply and produce truer images (illustrations, photography, etc.) because inks do not absorb as readily. Gloss and matte surfaces offer easier reading for large quantities of text.

Related terms:

Discount Rate

Objectivity

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