Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Coated Paperstock

Term: Advertising -> Coated paper/stock
Term:

Coated paper/stock

Definition:

Papers that have been coated with a substance or compound to alter the paper's surface. Common coated paper surfaces include gloss, dull, matte and embossed. Coated paper tends to print more sharply and produce truer images (illustrations, photography, etc.) because inks do not absorb as readily. Gloss and matte surfaces offer easier reading for large quantities of text.

Related terms:

Discount Rate

Objectivity

Useful articles:
»Rich Media- and Content-Relevant Advertising
»Creating Your Professional Image on the Internet
»Can your business resist having a ‘shop-front’ in every corner of the World?
»Integrating Direct and Online Marketing for Bigger Bang


Salary
Lease
Net Worth


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Time Management
The year has begun and everyone is off to a fresh start. However do you feel like the issues of last year never left? Are you frazzled with harrowed days and sleepless nights? Are you reacting to e... [ more... ]
Management
When dealing with staff, whether it's in a cafe, gas bar, clothing store, etc, it can be frustrating sometimes. But the staff is only as good as the management is! Worth repeating, often a manageme... [ more... ]
Management
It is a common phenomenom that as companies grow their ability to function effectively deteriorates. The quality of service and accountability that exists in a small entrepreneurial group is unpara... [ more... ]
  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com