Cost-per-action is what an advertiser pays for each visitor that takes some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might visit an advertiser's site and request to be subscribe to their newsletter.
You’ve spent a great deal of time, effort and money putting together your sales lead generation programs. How you handle those sales leads once you get them makes the difference between happ... [ more... ]
It’s often been said that we are either scoring points or losing points in life. Everything you do will register plus or minus points. We score more points when making a favorable impression... [ more... ]
OK, let's heat up the cold-calling debate. Is everyone a salesman? Yes! Do most people have to make cold calls at some point? Yes! Do most people hate to make cold calls? Yes! So, you have two choi... [ more... ]