Creative strategy

Definition:

An outline of what message should be conveyed, to whom, and with what tone. This provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement. Within the context of that assignment, any ad that is then created should conform to that strategy. The written statement of creative strategy is sometimes called a "copy platform."

Related terms:

Pitch

Useful articles:

»	Four Stages of Building a Team
»	The Drama of Selling
»	Tolerance
»	Effective Networking

Credit card

How long it will take to pay off your credit card and how much interest you will pay by minimum payment

Stock Market

Hows your stock picks going? Is the stock market treating you nice? Find out with our calculator.

Life insurance

How much life insurance do you need? Enter your current assets, expenses, income

Browse by categories

Accounting	Advertising	Banking
Bankruptcy	E-Commerce	Economics
Finance	Law	Investment
Insurance	Marketing	Real estate
Statistic	Trade	Purchasing

Featured Articles:

Legal

Finding The Right Lawyer To Represent You

Adjuster Henry Hustle from GiveAwayNothing Insurance tried to take advantage of you so you’ve decided to obtain the services of an attorney. Here are some insights you should consider:
... [ more... ]

E-commerce

Keep your business computer trouble free

I see Danny Burke of PC Magic once a week to sort out any problems on my computer and to help me move ahead with an internet info product business. He spends most of his week rescuing business owne... [ more... ]

Negotiation

Want to Get More at the Bargaining Table? Learn to Flinch at Proposals

Power Negotiators know that you should always flinch-react with shock and surprise at the other side's proposals. Let's say that you are in a resort area and stop to watch one of those charcoal ske... [ more... ]