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Term: Advertising -> Cross Tabulation
Term:

Cross Tabulation

Definition:

The process by which two or more factors (demographics, media usage, or shopping habits) are interrelated for purposes of comparison.

Related terms:

Ordinary Income

Operating expense to sales

Useful articles:
»How Can I Sell More When I Have So Much to Do?
»Making the Sale by Scoring Points
»Do You Need A Merchnat Account?
»Body Language--How to Read Your Prospect Like a Book


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