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Term: Advertising -> Cumes
Term:

Cumes

Definition:

An abbreviation for net cumulative audience. Refers to the number of unduplicated people or homes in a broadcast program's audience within a specified time period. This term is used by A.C. Nielsen. It also is used by many advertising practitioners to refer to the unduplicated audience of a print vehicle, or an entire media schedule.

Related terms:

Positive confirmation (positive request)

Field

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